An interactive floor at your exhibition stand

oktober 25, 2024

Standing out in a sea of ​​providers is like shooting with a shotgun. Also at the stock exchange. In what ways do you make the difference?

A very special way is by means of an interactive exhibition floor. Because such an exhibition floor can make a good contribution to your exhibition participation:

1. Attract the attention of the trade fair visitor
2. Increase the visitor’s dwell time
3. Easily get in touch with the trade fair visitor
4. Let the visitor remember your trade fair stand for a long time.

Een_interactieve_vloer_op_uw_beursstand

Experience

For example, interactive floors can be floor projections that respond to the user. A projection surface is created on the floor that is made interactive by means of a camera and special software. In this way, the floor surface of your stand changes in an instant into a real “experience” full of action, fun and excitement. By interactively projecting your marketing message on your exhibition floor, passers-by will stop at your stand. And they are brought into contact with your company and your message in a playful way. In addition to interactive floors, interactive screens can also be integrated into stands.

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Logos, product images, footballs or walking on water?

An interactive floor is a projection that detects the smallest movements on any surface (including your trade fair floor). And then reacts to them. Possible examples of this are your logo or product images. Many effects are possible with this. Or do you want your stand visitors to kick a ball digitally? No problem with a projected football field. The ball moves with every movement. Walking on water? Also possible. Every step you take causes a ripple in exactly the right place. And these are just a few examples of the enormous amount of possibilities. You can also choose from an extensive library of standard effects.

An interactive floor is guaranteed to attract the attention of every trade fair visitor. Every effect can be adjusted by changing the images. Interactive floors not only provide entertainment at your stand, but also brand experience. In addition, you can make contact with visitors faster and easier.